Understanding the different typeface styles

Typography can change the look and feel of your brand and website. Today’s post will be short and sweet but should help you out a little within the branding process. We’ll be going over the different categories within typography, and what role they have in the branding world.

 Understanding the different typefaces and what they are used for - By Melanie Craft and Company

Serif

Serif typefaces are defined by the bottom of the letters. They have small lines that stick out on the edges of the letters - characteristics which make the font easier to read.

These font types are best use for paragraphs of text such as newspapers, blogs, or even ebooks.

 Understanding the different typefaces and what they are used for - By Melanie Craft and Company

Sans Serif

Sans Serif is similar to the Serif typeface, except they do not have the lines at the bottom of them. They are characterized by cleaner lines, which make them easier to read when the typefaces are larger.

These font types are most often used for headlines, captions and short descriptive texts.

 Understanding the different typefaces and what they are used for - By Melanie Craft and Company

Display

Think of this typeface of the crazy friend with a ton of personality. They’re the ones that are always dressed up in some sort of character - Think about that western font face, for example.

These font types are best used when you’re trying to add a little something-something to your text.

 Understanding the different typefaces and what they are used for - By Melanie Craft and Company

Examples: https://www.dafont.com/boots-spurs.font

Script

Another popular typeface is script. This is the fancier fonts of the bunch. These typefaces have a lof of swoops and curls. Handwritten fonts fall into this category.

These fonts are fantastic for logos, larger headlines and for adding a little detail to any text.

 Understanding the different typefaces and what they are used for - By Melanie Craft and Company

Symbol

Lastly we have the Symbols typeface. These are little images that substitute for your good ‘ol letters.

Obviously symbols and dingbats are best used when you’re trying to substitute a word for an image. Am-I-right?!

 Understanding the different typefaces and what they are used for - By Melanie Craft and Company